You Exist In The Context
July 3rd —17th
Hey readers! Here’s our hot take: It might be worth looking at non-traditional platforms to add to your social strategy. Starface has done just that— posting on the movie review app Letterboxd. Given the quippy nature of a lot of Letterboxd 'reviews,' it could be a great addition to your social strategy, especially if you have a niche that connects to a film genre.
🎵 Top Sounds 🎵
Our curated picks of the top sounds on TikTok
How You Feel 🤔
Use this sound for videos with a transition— whether you feel great or not.This Part Of My Life 😫
Use this sound to vent your stress and frustration.The Clue Board 😤
If you remember doing a group project all by yourself this is basically that feeling.Who Is Emma? ❓
This sound from Love Island is great for when someone or some piece of information seemingly comes out of nowhere and you’re left puzzled.Tonight We Steal The Moon 👯♂️
Minions aren't just for Boomers it appears. Use this sound for content about your ‘minions’ (read: followers and friends)
🔉Sound Highlight 🔉
Mood: 🇺🇸
THE song of the 2024 Olympics (at least if you’re Team USA). Personally this. This song plays in my head when I experience air conditioning and ranch dressing.
🌟Trend Highlight 🌟
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Get your colleagues or group of friends and name two elements of your ensemble to the tune. The trend is innocent fun but note that it backfired for one brand who received misogynistic feedback.
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If you want to feel better about your clothes-buying habits take a peak at this trend where Gen Z TikTokers regret their 2020 fast fashion purchases.
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The Stop Motion filter is having a moment attached to this Twenty One Pilots song.
☕ The Zeitgeist ☕
Hot topics and discourse from across the internet
Vampires in New Orleans are trending— because of this TikTok and because Interview With The Vampire it coming to Netflix.
Kamala Harris memes are everywhere. Unless you fell out of a coconut tree you know it’s because we live in the context.
Elections in France and the UK rejected the right by going left. In the UK, Jeremy Corbyn and several pro-ceasefire independent candidates won or held onto their seats as the Conservatives suffered a historic defeat. Meanwhile, the left-wing coalition party Front Populaire came first in France's parliamentary elections.
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🥡 The Takeaway 🥡
What marketers are taking away from trends
Don't be afraid of going super niche.
I was scrolling my FYP (likely place for me to be) and noticed a deeply unexpected trend— Tudor Tok.
Though these posts are often labeled as being about the Tudor dynasty, the assembled creepy facts come from various periods and regions. What's surprising is the sheer reach of these simple photo carousels.
Maybe the success is as simple as the fact that people love the eerie and unsettling. Or that there's always an audience for content that tickles your brain. But I think a key component is the development of a niche unto itself.
TikTok, ultimately, loves niches. A clearly defined niche helps get your content out to the right audiences. If TikTok knows where to send your content, you'll only ever benefit. Trends like this are a reminder that you can develop a niche too— so long as it is clear which audiences are likely to watch through and engage with your content. So go niche, go weird— but know your audience.