Hey readers! Here’s our hot take: Work with micro creators. I always think working with micro creators is a good idea for organizations but Instagram’s announcement that they will start making sure smaller creators get “their fair share” of reach means now is a great time to partner with micro creators, especially on Instagram Reels.
🎵 Top Sounds 🎵
Our curated picks of the top sounds on TikTok
A California King 😉
Chappell Roan’s songs are all over TikTok right now— especially if you’re a queer woman just scrolling your FYP. There’s no set trend here but some people had fun with the lyrics.A Bar Song 🤠
This country song is trending as a background sound with no set trend.Silence 😒
This is the TikTok sound equivalent of this meme. Use this to tell your audience about a time you needed someone to shut up.Tell Ur Girlfriend 👯♂️
Is this a song about cheating? Yes. Is there inexplicably a dog being held in the lyric video? Also yes. This audio has no set trend attached, so feel free to put it on OOTDs, vlogs, or photo carousels.I’m Robbing This Place 💰
Use this sound to play bank-robber, bonus points if your gun is your pet.I’m Down For Whatever 🙂
This sound is great if you’re open to any kind of day plans— a trip to the apple orchard, burying a body…All Marathons Are The Same Length 🤦🏽♀️
You know what they say, common sense ain’t that common. This sound is for the people who need to think a little longer (or indeed think at all for once).Finance, Trust Fund, 6’5, Blue Eyes 😉
This trending sound sounds like active brain rot but don’t worry— that’s the point.
🔉Sound Highlight 🔉
I’m The Biggest Hater
Mood: 😡
This diss track from Kendrick does not play around. Use this sound when you’re not shy about being a hater.
🌟Trend Highlight 🌟
We might be on the tail-end of this trend but it’s still worthy of the highlight spot as it’s such an easy trend to hop onto. Plus, showing your audience your past hobbies or interests is a great way to connect over shared experiences and nostalgia.
The brain rot meme is trending right now on TikTok. You can edit the speech bubbles to represent your niche.
☕ The Zeitgeist ☕
Hot topics and discourse from across the internet
The TikTok ban bill was signed into law. TikTok has vowed to fight to stay in the US, and ByteDance stated they have no intention to sell.
We’re in a diss-track renaissance. Kendrick Lamar and Drake exchanged diss tracks. Kendrick released multiple diss tracks in the space of 48 hours this past weekend.
Get your Challengers memes out now the tennis-drama starring Zendaya came out at the end of April and the memes have been everywhere since.
Makeup brand Youthforia is in hot water on TikTok for ‘faking’ inclusivity. TikTok creator @golloria, tried the darkest shade Youthforia offers which turned out to only contain one pigment— black.
Creators are organizing for Palestinian families. Erin Hattamer, TikTok creator and comedian, has been pushing fellow creators to bring attention to Operation Olive Branch. How do you get creators and audiences on board? Peer pressure and clickbait.
🥡 The Takeaway 🥡
What marketers are taking away from trends
If you know what platforms are missing, you know what they’re willing to boost.
TikTok, at least from 2020-2022, gave small creators a chance to go viral in a way that other platforms didn’t. So now, in a world where the future of TikTok is uncertain (read: Zucc is kicking his legs and giggling at the prospect of Meta being the main player in social media) Instagram has announced they’ll be shaking up the algorithm to help smaller creators get reach.
TikTok, meanwhile, is emulating Instagram right back. If the TikTok social media manager guides are to be believed, they’re pushing stories. Anecdotally from creators, it looks like that might be true. TikTok Notes, the photo-first app now live in some territories, yet another clue TikTok is trying to compete with Instagram.
New features and products usually means a boost in content reach and engagement for those who adopt changes early. So next time you’re trying to design a campaign look for the gaps that exist on each platform and see how the company is trying to fill them. The result could be a pretty successful campaign.