People Want The Content
December 6th — 19th
Hey readers! Can you believe this is our last newsletter of the year? Here’s what we’re thinking about this week: the ‘year of the girl’ and the success (or failure) of Barbie, coquette bows, and ‘girl trends’ as feminist response to the historic reversal of reproductive freedom. We’re also watching the (worrying?) ascent of George Santos as an internet icon and getting ready to reveal our 2024 TikTok trend predictions.
🎵 Top Sounds 🎵
Our curated picks of the top sounds on TikTok
This warm inspirational sound is great for end-of-the-year content and videos that remind your audience to appreciate the little things.
Use this sound to express your frustration.
Coquette 🎀
This sound was first used in earnest by coquette-aesthetic enthusiasts. It is now being used to poke fun at the coquette bow trend. Bow water anyone?
What special skill do you possess? Can you use it to fight off an intruder at 3 am?
This is the perfect sound for holiday content or vlogs.
Use this sound for things that are wonderful and underrated (not men).
🔉 Our Sound Highlight 🔉
Mood: 😎
Give us your best pitch with this sound. The ‘cheap flights to Europe’ version of this trend is my personal favorite.
👹 Effects Highlight 👹
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Whether you’re barely keeping it together or showing off, this CapCut template is for you.
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You could use this CapCut Template to be celebratory but it is better used when you’re enjoying yourself despite your situation (whatever it may be).
💫 Post Highlight 💫
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If there’s one thing I love it’s a dancing rat. The jauntier the better. Every year theatres post their The Nutcracker clips to TikTok and every year I delight at the dancing rats. Don’t have dancing rats to post on your organization’s page? Pick a classic. Pick something you do best. Add a touch of absurd humor and it’ll work.
Additional S/O: Amtrak understands what it means to be coquette.
☕ The Zeitgeist ☕
Hot topics and discourse from across the internet
George Santos claims he made more on Cameo in a week than in a year in Congress and while I’m sure he’s made a fair amount, it’s worth remembering he often lies…
The author Cait Corrain anonymously posted negative reviews on other authors’ books. This practice is known as ‘review bombing’ and largely affected BIPOC authors. Corrain has since been dropped from her agency and publisher.
Panera’s charged lemonade may be the story of a broken America. As ever, we ask what it means to be subject to the decisions of corporations, and a part of a system that fails to keep them in check.
A 9-month cruise has the girlies ready for drama and it will be brought to us on TikTok.
🥡 The Takeaway 🥡
What marketers are taking away from trends
The best content you can put out right now is content designed to be reposted and shared. Engagement has long been more valuable on TikTok than followers. A high follow count, especially with a lower engagement rate, can be a huge red flag for influencer marketers. Designing your campaigns for sharing and tagging is a great strategy right now. The repost tool is especially important to be mindful of when designing a creative brief. TikTok wants you to do some of the work of making the FYP compelling. Sharing, and uplifting important messages is one thing users tend to do with the repost tool, as opposed to DM shares. That means making a case for why your video needs attention and giving audiences a compelling take to share.
The Vocal Verified newsletter provides updates on TikTok trends and insights for marketers. Highlights include the popularity of the "year of the girl" and Barbie trends, the rise of coquette bow aesthetics, and the controversial ascent of George Santos. It features top TikTok sounds like "Today Is A Gift" and "Coquette," and showcases effective uses of CapCut templates. The newsletter also discusses recent cultural and internet controversies, such as author Cait Corrain's review bombing scandal and Panera's charged lemonade debate. For marketers, the takeaway is to focus on creating shareable content that encourages engagement and reposting on TikTok.
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