Hey readers! Here’s our hot take: we’re seeing another wave of trend fatigue. The inescapability of trends and hyped items can get exhausting. The overuse and misuse of trends (especially by brands) often signal their demise. Right now, I think we’ve hit critical mass on ‘Labubu matcha Dubai chocolate.’
🎵 Top Sounds 🎵
Our curated picks of the top sounds on TikTok
creators are using this trending sound to showcase destinations they’re visiting and content about taking risks.
This trend began with Black girls sharing their struggles of growing up in predominantly white spaces. Then it was adopted by non-Black people discussing being “brunette in suburbia,” so now the trend largely consists of responses to the trend being hijacked.
Not the first time this sound has trended, but it's no surprise it’s back, given well, everything. Use this when you’re trying to suss out someone’s stances.
Forget song of the summer, this is the sound of the summer. It’s a sound for disasters.
Trends 😖
Re: trend fatigue. This trending sound is an unholy amalgam of nearly every trend of the last two years. Some creators are playing “drink if you recognize the trend” with it.
🔉Sound Highlight 🔉
Mood: 🧎🏾➡️
Use this trend to expose the thing that stops you in your tracks and throws you off. Whether that’s a negative thought, something you remember, or something you're afraid of.
🌟Trend Highlight 🌟
This trend is fairly simple— you pull the first person so it looks as though they're zooming away, and then go much slower on the next person; a Bugatti versus a 1997 Ford Fiesta.
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This trend is about love and loss... Yes, the loss is food you’ve eaten. And?
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This is a trend where one member of the group asserts dominance by possessing something, e.g a car, a digicam…
👀 Platform News 👀
Platform updates, new features, and what’s new on social
TikTok is reportedly building a U.S.-only version of the app, which raises a lot of questions around international content.
Say goodbye to the YouTube trending page.
Instagram is Google searchable now, which has huge implications for marketers, social media managers, creators, AND users.
Grok is a Nazi now spitting out antisemitic comments to users after Musk prompted updates be made to the bot. It’s not the first time Musk’s AI bot has given inaccurate and harmful responses, though.
☕ The Zeitgeist ☕
Hot topics and discourse from across the internet
Oasis reunited, playing in their home city after opening in Cardiff.
Related: Adidas must be making a killing.
Superman has viewers divided. Some on the right dubbed the new film Superwoke. Still, some feel the film leaned into kindness and hope, making a tonal break from previous DC projects, and staying true to Superman’s origins.
Bye, bye, bi. The Trump administration has erased pages on the Stonewall National Monument website that mention bisexual people.
🥡 The Takeaway 🥡
What marketers are taking away from trends
Now’s the time to update your Instagram strategy.
With Instagram posts now appearing on Google search, good captioning is more important than ever.
So, what can you do? Well, the first thing is to evaluate what you’d like to show up in a search. Are you including the key information you want people to know in your posts? Being specific is going to help you reach the right audience. The updates to search also provide a great opportunity to collaborate across teams. If you have teammates knowledgeable about SEO tactics, this is a great time to talk about leveraging their expertise for your social.
These changes represent an opportunity to refresh and to increase visibility. Seizing the opportunity is all about a willingness to learn, collaborate, and pivot.