Hey readers! Here’s our hot take: The proposed TikTok ban, and global cost of living crises, mean creators are feeling unstable. Now might be the time to look at your creator relationships and see how you can support creators and make their careers more sustainable. We all rely on creators, as audiences and as advertisers, so let’s do what we can to ensure creators can create.
🎵 Top Sounds 🎵
Our curated picks of the top sounds on TikTok
Hello, Sharks 😅
Use this sound to make your pitch for more money— even if you just want $32 for Doordash.This upbeat remix is trending as a background sound for a range of content from creators responding to transphobia to a nun wandering the halls by candlelight.
I’m Going 🏃🏻♀️
Use this sound when you want to leave a situation, an uncomfortable question, or just have a great incentive to go.
The Hardest Line In Fiction 🎤 ⬇️
This sound is great if you have a book quote you’re absolutely obsessed with, or if you want to put a spin on the trend and quote something ridiculous.
Something I’m Not Afraid To Admit… 🤨
While the “something I’m not afraid to admit as a Black person” trend under this sound definitely had a few posts that set us back as a culture, I still see potential here especially if you’re ready to confront and rebut stereotypes.
🔉Sound Highlight 🔉
Mood: 🧐
Use this sound from Hamilton to show your audience a group that don’t really make sense to be assembled together, but for some reason are. Even better if there’s some implied concern or menace. Here’s a great example.
🌟Trend Highlight 🌟
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This Capcut template, taken from the most recent season of Love Is Blind, shows viewers you know your worth.
Creators are making photo slide posts of their favorite things. This trend is easy to copy and could be used to represent your identity and values well.
💫 Post Highlight 💫
Quizlet combined several trends and internet references into this well-timed post. They could’ve added Ayo Edebiri to the pot of gold, or actual Irish woman Ruth Negga, but I respect the attempt and it fits well with the internet’s current obsession with Ireland.
☕ The Zeitgeist ☕
Hot topics and discourse from across the internet
Some strange things are happening on Facebook groups with AI and I’m not yet sure what these AI pages are trying to do with crab-Jesus.
Beyoncé revealed her upcoming album’s cover and Azealia Banks had thoughts— along with many others online.
The Justice Department is suing Apple for monopolizing smartphones.
Instagram is limiting political content on your suggested posts feed. Without asking, Instagram has been setting suggested political content to “limit” in user settings.
Kate Middleton revealed her cancer diagnosis after months of conspiracy theories and speculation fueled by a doctored photo released by the palace and social media rumors.
🥡 The Takeaway 🥡
What marketers are taking away from trends
It’s time to up your SEO game on TikTok, folks.
TikTok is making it clear to creators that they want content with high “search value” by making “search value” one of the four criteria to make money on the app through their revamped Creator Rewards program. Even if you aren’t a part of the rewards program, creating content that can meet search demand will only improve your content performance. TikTok even has a tool to check out trending search terms.
So if you want to see an uptick in content performance, be sure to pay attention to upcoming trending topics and searches, then create content that addresses those topics.